🇩🇪 Germany
🇬🇧 United Kingdom
Case Study: From dead end to market success
cocape® bicycle rain cover
At a glance
Where European manufacturers are giving up ASIAPRO work? How it works
The problem
CoCape UG tried for for months to develop a technically sophisticated rain cover for cargo bikes in Europe. produced in Europe. The result: a waste of time, broken communication, zero progress.
The solution
ASIAPRO took over the project completely: From the manufacturer search in China iterative product perfection through to to compliance consulting, quality control and intelligent logistics.
The result
A product of the highest quality level, 100% EU compliant, in time for the Christmas business on Amazon - with a long-term long-term partner for new variants.
CoCape UG
The customer
A German start-up with the vision of revolutionising urban cycling in all weathers.
cocape® is a new type of leg protection that unfolds in seconds thanks to a clever pop-up mechanism.
The product effectively protects cyclists from rain, wind and cold - without the need for cumbersome rain trousers.
Developed for the quality-conscious German and European market.
A history of wasting time
The EU experiment
CoCape invested months in discussions with German and European manufacturers. Detailed briefings were prepared, technical drawings were sent and prototypes were presented.
“The manufacturers simply stopped communicating. No offers, no prototypes, no explanations. Just radio silence”
Maximum waste of time - valuable months were lost.
The project was in danger of failing.
Technical complexity as an additional hurdle
The challenge
CoCape invested months in discussions with German and European manufacturers. Detailed briefings were prepared, technical drawings were sent and prototypes were presented.
“The manufacturers simply stopped communicating. No offers, no prototypes, no explanations. Just radio silence”
Maximum waste of time - valuable months were lost.
The project was in danger of failing.
The ASIAPRO solution
Partner search
Identification of suitable manufacturers in China based on product requirements and quality standards.
Development
Iterative product development for the step-by-step optimisation of design, function and production.
Compliance & quality control
Ensuring compliance with relevant EU regulations such as REACH and GPSR. Carrying out independent pre-shipment inspections to check the agreed agreed standards.
Logistics
Coordination of the shipping processes and provision of an Amazon-compatible delivery delivery solution.
Step 1
Strategic partner search
After receiving the briefing and prototype, we identified ASIAPRO quickly found a suitable manufacturer in Shaoxing. The ASIAPRO team in China acted as a crucial bridge between CoCape and the manufacturer.
Fast identification
Qualified manufacturer found within a very short time
Local team
Bridge for language, technology and cultural working methods
Long-term flexibility
New variants can be realised within a few weeks
Measurable impact:
A long-term manufacturing partner who not only took over the initial production, but can also realise new variants within a few weeks - a decisive flexibility for a growing product portfolio.
4 sample rounds
to final perfection - thanks to a local team on site in China
Step 2
Technical perfection through expertise
Complex technical drawings
ASIAPRO as technical translator between customer and manufacturer
Perfect the pop-up mechanism
Video training and simulation for correct threading of the spring steel wire belts
Develop lock-buckle fixing plate
Joint development of new solutions despite processing difficulties
Absolute waterproofness
Continuous refinement of the seam sealing technique to perfection
Many companies underestimate how crucial local presence and cultural understanding are for the success of complex projects. At CoCape, we have seen how important it is to be on the ground - not just to translate, but to solve technical challenges in real time. This is the core of our philosophy at ASIAPRO.
Step 3
Compliance & market access
ASIAPRO accompanied CoCape through the entire certification process:
| Regulation | Description of the | ASIAPRO performance | Investment |
|---|---|---|---|
| REACH | EU Chemicals Regulation on the restriction of Pollutants | Coordination of TÜV tests for Pb, Cd, AZO- Colourants, formaldehyde, SVHC | 1,200 USD |
| GPSR | General Product Safety Regulation of the EU | Comprehensive advice and realisation at the Manufacturer | included |
| Risk analysis | Identification and minimisation of potential Product hazards | Independent creation by ASIAPRO | included |
Reach
EU Chemicals Regulation on the restriction of harmful substances.
ASIAPRO performance: Coordination of TÜV tests for Pb, Cd, AZO dyes, formaldehyde, SVHC
Investment: 1.200€
GPSR
General Product Safety Regulation of the EU
ASIAPRO performance: Comprehensive advice and implementation at the manufacturer
Investment: included
Risk analysis
Identification and minimisation of potential product hazards
ASIAPRO performance: Independent creation by ASIAPRO
Investment: included
Step 4
Quality control:
Create
60% besser
as Standard
Pre-shipment inspection in accordance with the AQL standard (ANSI/ASQ Z1.4-2008): 80 out of 504 units were inspected.
Major Defects: 2/5
Only 40% of the permitted limit utilised
Minor Defects: 3 / 7
Only 43% of the permitted limit utilised
Measurable impact:
60% better than AQL standard - quality that impresses
Defect rate compared to the AQL standard
The CoCape project was technically one of the most demanding challenges that we have accompanied. The pop-up mechanism, the seam sealing, the lock-buckle plate - every detail had to be perfect. What made the difference was our ability to be directly with the manufacturer, recognise problems immediately and develop solutions together. You can't manage that from afar.
Step 5
Intelligent logistics for optimised cash flow
ASIAPRO developed a customised Amazon Ready Logistics solution with strategic division and
optimised import route.
Amazon FBA Ready
Direct storage in the Amazon Warehouse for immediate availability
Rotterdam route
Import via Rotterdam for deferral of import sales tax
Time advantage
3 weeks earlier market launch through optimised processes
Measurable impact:
The combination of Amazon-ready packaging and Rotterdam import meant the difference between „too late for Christmas“ and „in time for the most important sales window of the year“ for CoCape - plus a significant cash flow advantage.
Frustrating experiences with EU manufacturers made?
ASIAPRO is not a sourcing office - we are your extended workbench team in Asia.
If you stop in Europe when things get complicated, you'll find the way to make it work here.
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