The company
Our history
ASIAPRO was founded in 2017 in Hong Kong. The founders, Jens Lindner, an e-commerce entrepreneur since 1999, and Ralf Herrmann, active in Asian procurement since 2002, built the company to give European businesses access to reliable suppliers in Asia. From the outset, the focus has been on quality, transparency, and practical feasibility in international trade.
Until 2025, the company was known as AMZPRO. With the rebranding to ASIAPRO, we have sharpened our service portfolio and expanded our focus beyond Amazon retail. Today, we support brands, retailers and manufacturers throughout Europe who want to organise their procurement in a professional and legally compliant manner.
Our locations
International headquarters and hub for administration, communication, and contract management. This is where all connections between Europe and Asia come together.
Located directly in the southern Chinese manufacturing region of Guangdong. An ideal base for factory visits, quality inspections, and quick coordination with suppliers.
Center for textiles, packaging, and specialized product categories. Optimal location for private label production in eastern China, close to Shanghai, Hangzhou, and Ningbo.
What we stand for
Our goal is to make it easier for European companies to access reliable suppliers in Asia. We focus on clear processes, transparent communication, and practical solutions – without empty promises or detours. The priority is always to structure purchasing so that it is predictable, controllable, and sustainably successful.
What we want to achieve
We want to be the first point of contact for medium-sized companies when it comes to sourcing, quality assurance, and product safety in Asia. Not as a mass provider, but as an equal partner with solid experience, a local team, and clear responsibility. Our goal is not just lower purchasing costs, but lasting competitiveness.
Free initial consultation
In a brief discussion, we clarify which solutions make sense for your product idea or existing supply chain.
You will receive an initial assessment of feasibility, inspection requirements, and possible effort.
Meet the team
Behind ASIARO are people who know the Asian market from their own experience.
About us
We support you with sourcing in China and Southeast Asia. With over 20 years of experience, local teams on site and the highest quality standards, we support you from the search for suppliers to the final inspection.
Contact us
AMZPro Limited
6B, Block AD, Tung Kin Factory Building, 196-198 Tsat Tsz Mui Road Quarry Bay - Hong Kong
6B, Block AD, Tung Kin Factory Building, 196-198 Tsat Tsz Mui Road Quarry Bay - Hong Kong
Registered counsellor
Copyright © 2025 ASIAPRO is a brand of AMZPro Limited. All Rights Reserved.